1. QR stands for Quick Response. They come from Japan where they have been used for more than a decade. They can be read quickly by many cell phones.
2. They are like bar codes, but instead of determining the price of your purchase, you can encode other pieces of data in them, such as text and URLs to websites, documents or to YouTube videos. The QR code can send a person to the “buy it now” page of a website.
3. Your entire business card information can be encoded into a QR code. Place the code onto your business card. Save the recipient data entry time.
4. To read a QR code, you need to download an app for your phone…not time consuming maybe a minute. I use Savvy Shopper for Droid.
5. My favorite website to create QR codes is: http://www.qrstuff.com/
6. If you are creating a QR code for a URL, first make it into a small URL. My favorite website for that is: http://tinyurl.com/ Creating a small URL makes the QR code less complex and faster to load and less prone to smudging errors.
7. QR codes will be useful to cell phone user, if you print them on your business cards, printed advertising and publicity pieces.
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8. A mobile optimized website will make the user experience more worthwhile.
9. New ways to use QR that I think are neat:
a. Using WalkIN app (iPhone and Android) restaurants allow patrons to scan a QR code to save their place on a wait list.
b. For instructions the QR code contains the URL to a YouTube video recording providing a step-by-step instructional video.
c. QR codes in real estate print ads lead to a mobile optimized virtual tour of property and of course the contact information of the listing broker.
d. Museum or conference daily schedules and for more info. This gives opportunity for less printing and provides adequate information.
e. Links to websites providing information for historical walking tours.
10. There will be QR codes uses of which we have not yet dreamed.
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