Sunday, December 9, 2012

10 Steps to Prepare for a Radio Interview




You’ve been asked to be on a radio show. Whether it’s a call-in talk show or simply an interview. Here are some tips to make the experience rewarding and productive.
  • Do your research. It may seem pretty basic, but know your material. Anticipate questions that the radio host or listeners may ask. Part of this is knowing the radio station, radio show and its market before you go on the air. This way, your answers and discussion can be directed to your audience most effectively.
  • Prepare your equipment. If you will be a call-in interviewee, make sure you don’t use a cell phone or a phone with call waiting.
  • Wear a headset. If you’re in the studio and you’re offered a headset, wear it.
  • Have a conversation. Whether you’re talking to the show host or a call-in listener, make it sound as though you are having a friendly conversation in a living room.
  • Take notes. When someone calls in, make note of their name. As conversations take place, take notes to come back to as you keep talking.
  • Be aware. You may not always be told that you’re on the air, so assume the microphone is “hot” at all times and speak accordingly.
  • Keep water nearby. With all the talking, your throat may get dry. Use it generously, but only during breaks.
  • Get comfortable. Make sure you’re in a comfortable chair.
  • Smile. Keep a smile on your face. It will carry through your voice.
  • Stay focused. If you are asked two questions at once, pick which once to answer first and then proceed.
If it happens that your segment gets bumped for whatever reason, be polite and reschedule. Come back to this list to prepare for the next time.

Monday, December 3, 2012

10 Ways to Sell Your Book


You now have a book in print. Of course, the next step is to get paid for all your hard work. That requires selling your book. Here are a few steps to start the process.<br>
  1. Submit your book to reviewers. Send a copy of your book to reviewers who have read and reviewed books similar to yours. (This is one step that actually should be done as a step before publishing.) You'll need the results of this step later.
  2. Make a list of family, friends and friendly acquaintance who have expressed interest in buying your book. Send a letter with an order form to each person on this list—asking them to buy your book and help start the process.
  3. Ask friends or colleagues to host a book party. They’ll provide refreshments and invite their friends to a house book party. The optimum number of book party attendees should be 20 in a home. Your host could easily have more attend at a public venue.  Remember to invite twice as many as you expect to attend. Send out invitations a month in advance.  Have fun, talk about the book and the process, sell and sign books, thank you hostess with a signed book and a very sincere thank you.
  4. Make a second list. Start by making a list of all the organizations that may have an interest in purchasing your book. Check universities with departments related to your subject matter. Historical sites and buildings that might tie into your stories. Companies who may be influenced by the information you have to share. Prioritize this list based on their likelihood of buying your books. These are your target markets.
  5. Describe your book. Write a one-page description of your book focusing on the benefits to each market from item one. Use excerpts from  reviews garnered through step 1. Why is your book a good asset to the company or organization you are soliciting?
  6. Contact your market connections. Use your one-page description to send emails to all the organizations and companies on your list.
  7. Pick up the phone. Create a script to use when making phone calls to your target markets.
  8. Create a distribution package. Include your one page description and a copy of your book if appropriate.  Mail to a contact only after a discussion reveals a receptive audience. Don’t send out books without speaking to someone (at the organization/business) that seems willing to strongly consider buying the book.  If the person seems willing but not convinced, arrange a another meeting—a  second phone call,  via Skype or face-to-face.
  9. Set up a book signing. Find local businesses or book stores that will host you for a signing. Make flyers, post online, advertise in local media spots. This will give you a chance to actually talk to your readers.
  10. Make a plan and execute it. Look over all your notes and plans from the previous steps and create a checklist of things to do with deadlines for each. Have one or two people review and suggest changes. Take their suggestions or don't. Carry out your plan. Check off each item as completed and make lists of multi-part actions as completed.
Have fun and keep track of your receipts and expenses.