Here are some additional ideas for improving your book signing events.
Connect with your Alma Mater. Check
with the book store at your university about holding a book signing. This event
can be great for both parties involved. Not only are you able to promote your
book, the bookstore can advertise what their alumni are working on. Think about
timing it with big sports games, if they are important to your school. You can
always sign during “homecoming.”
Stay upbeat. If you’re engaging and
entertaining, your guests are more likely to stop, hear what you have to say
and, even, buy your book.
Brand your table. Come up with
something related to your book that also speaks to you. Find a way to
coordinate pens, papers, etc so everything ties back to that concept.
Stop in before the signing. Visit
the location a few days before to scope out the location you’ll be set up. If
you’re near a bigger name author’s book that’s similar, let customers know that
“If you like X book, you’ll love mine because…”
Allow questions. If the format
allows, let everyone know that you will be taking questions after the signing.
Have friends in the audience prepped with questions if necessary.
Set up a raffle. Have something
small to raffle off—how about a autographed copy of the book. Use this as an opportunity to collect people’s
information for your newsletter. Make sure you have a box for them to check to
sign up for your newsletter.
Draw them in with chocolate. Most
people will stop by and grab a piece of candy, so have a plate set up on the
table. The catch? You must engage the visitors when they stop by. Ask them
questions, draw their attention to your reviews or even put your book in their
Know what to say. Have your thirty-second
pitch ready for anyone who stops by so you can draw their attention to your
Bring your friends. Friends are good
as long as you don’t talk to them too much and ignore your audience. Also, make
sure they’re dressed appropriately. If you have t-shirts made related to your
book, have them wear them. It looks good to have a crowd there to support you.
Know why. How you organize your
table and event at the location where you are holding your book signing will
largely depend on why you are doing it. Note: if you really want to focus on
sales, stock up! People are more likely to buy if they can take it home.