Monday, September 2, 2013

10 Easy Steps to Hosting a Book Release Party



Congratulations, you’ve published you book and now it’s time to tell the world. One great way to do this is hold a book release party. People love a chance to come out for food and drinks, so take advantage and let them know about the book at the same time.

1. Pick a date. The party date should be fairly close to the actual book release date. Publish dates can slide, so don’t plan it too early. Always remember that there are no rules here. So if you want to call it a "Book Party," there's nothing preventing scheduling more book parties after the initial launch.

2. Set your budget. It’s not necessary to spend a lot of money to host a book party. The budget will help set guest levels, party location and any other marketing elements you want to incorporate.

3. Pick the place. Whether you’re having the book release party in someone’s home or at a public venue, this is the key element to pick out and schedule as early as possible.

4. Decide who to invite. Invite your friends and family definitely. Consider inviting some local celebrities if you think your book will be pertinent to them.

5. Notify the press. Write a press release or TV pitch to get news outlets in the know of your event. Also consider putting the party in the community calendars online.

6. Send the invitations. When sending invitations, definitely send physical cards to the guests. You can use social media and email, but don’t rely on them for your attendance.

7. Pick the food and drinks. Simple snacks and drinks are enough.  If your book can be tied to a theme, that can make food and drink selections easier. Plus, themes are just fun.

8. Create a take away. Come up with a postcard size piece for people to take with them. This will allow them to pass information on about your book to others after they leave the party. Have books on hand as well for anyone who wants to go home with them.

9. Remind your guests. People forget, so make sure to touch base a day or two in advance to confirm your guests will attend.

10. Double check everything. Check with the venue, food and table suppliers a couple of days before the event to ensure all the preparations are completed.
Sit back, relax and enjoy talking to people about your work.


Nancy E. Randolph operates Just Write Books, a publishing business with the tag line: Maine books by Maine authors telling Maine stories. Randolph quickly developed a reputation as a publisher of quality Maine books. An active community member along with two others she founded and serves as a member of the board of Save Our Swinging Bridge.Org to ensure the maintenance of the historic Roebling designed and built bridge connecting Topsham and Brunswick. She co-chairs with Cathy Lamb the Androscoggin Brunswick-Topsham Riverwalk project--building a 2K walking/biking intown loop. To contact her directly: jstwrite@jstwrite.com

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