Sunday, September 8, 2013

10 Simple Things to Know About Pinterest for your Business

This information was written for businesses but can easily be adapted for your author or book website.
1. Link your website. Connect your website to Pinterest through your profile settings and verify your address if you’re able to. This will help drive traffic from your Pinterest page to your website.

2. Add buttons to your website. In order to complete the integration of your website with Pinterest, add a “pin it” button to any items or services your selling. Also include a “follow,” “profile” and “board” buttons on your main page with the rest of your social media links.
3. Complete your profile. Make sure you fill out all the necessary fields so people know what they’re looking at.
4. Create a board for things that inspire you. While it’s important to include your products and link to your website, also include a board for things that inspire you. Pinterest is a very visual medium, so include vibrant photos. (We’ll do a future blog post on creating photos for pinterest.)
5. Create a board for your products. Create a products or services board for the items you sell. Include pictures and backlinks to your website.
6. Know what pinners want. Check the analytics of your website for where people spend most of their time. This way you know what it is important to put on your boards.
7. Stay engaged. Like and comment on other peoples’ boards. Your activity will elicit more interest and activity on your page.
8. Check your Pinterest analytics. When you know what people are liking, commenting and posting about in relation to your boards, you can ensure that you continue with similar information.

9. Use infographics. Infographics are a great way to share information and data but in a visual way. Infographics can be easily created using a Powerpoint program and then exported as a jpg. This allows you to represent more complex information clearly in one picture.  Providing education to your visitors is useful and likely to be repinned.

10. Check out the competition and related boards. Check out similar businesses and related businesses. Make sure you follow them to keep up with the trends in your industry.

Nancy E. Randolph operates Just Write Books, a publishing business with the tag line: Maine books by Maine authors telling Maine stories. Randolph quickly developed a reputation as a publisher of quality Maine books. An active community member along with two others she founded and serves as a member of the board of Save Our Swinging Bridge.Org to ensure the maintenance of the historic Roebling designed and built bridge connecting Topsham and Brunswick. She co-chairs with Cathy Lamb the Androscoggin Brunswick-Topsham Riverwalk project--building a 2K walking/biking intown loop. To contact her directly:

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