Sunday, November 10, 2013

10 Best Hooks for Marketing Your Book

We all want to sell more books. How do your entice a person to buy your book? Sometimes it is a matter to convince a bookstore or specialty shop to carry your book.
It's great to be able to say, "This book will help people (fill in the blank).”
So what are some of the human needs that might be filled by your book? I'll talk about ten human needs and tell you about a book (published by Just Write Books or not) that fills that need and how it does just that.
1. Your book might help people feel better. A book that helps people deal with a problem in their life will help them feel better. I'll use the book Food Fix: Ancient Nourishment for Modern Hungers as an example. Susan Lebel Young has put together activities at the end of each chapter that help people learn to control overeating and eating junk food. When the person is successful in achieving healthy habits the person feels better about him or herself.
2. Even the best of us want to behave better. By showing people how to treat people better, Dale Carnegie's Win Friends and Influence People have sold millions in English and millions in languages around the world. His first three Fundamental Techniques in Handling People
1.       Don't criticize, condemn or complain.,
2.      Give honest and sincere appreciation.
3.      Arouse in the other person an eager want.
3. Find more closeness and more love.
4. Some books give readers the path to clearer thinking for better decisions in a particular setting or area of life or work. Uncomplicating Management by Rick Dacri fills that need. Dacri, according to one reader, "knows how to break down the complexities of managing people. This motivating book offers straightforward advice that any manager in any sized organization can use on a daily basis."
5. Be happier. Sometimes a reading a novel spins a tale and engulfs you in the story and by doing so takes you away from your cares for a while. Islands of Time by Barbara Kent Lawrence does this.
6. Security and inner peace. Robert M. Chute's Wildness within Walking Distance gives the reader a chance to experience our natural environment through poetry and to reconnect us with nature. Studies have shown that reconnecting with nature lowers blood pressure and increased healthy sleep.
7. Achieve health and longevity. Wild Plants of Maine: A Useful Guide by Tom Seymour helps people identify edible and useful plants in Maine (it works for most of New England). Eating wild plants without pesticides and other toxins is just one way to live healthier.
8. Is there anyone who doesn't want to make more money? I think all of us have purchased books that claim to help us increase income or save money in our daily life or our business. We want to make more money and make that money go farther. Recently, I purchased a book about social media to increase the sales of books.
9. Choose right livelihood. Doug Hall (not published by Just Write Books) has written several books Jump Start Your Brain, Meaningful not Mindless Marketing, Making the Courage Connection and many more. Doug Hall helps people work smarter not harder. I've read several of his books because I feel that he clearly shows me how to organize my thoughts to create a better business.
10. People want to strive to achieve a doable challenge. You book my provide information about a goal that you have achieve. This might motivate another person to set a like goal for themselves. I'm working on a book that would be a senior's guide to the 100-mile Wilderness. In August, to celebrate my sixtieth birthday, I completed that part of the Appalachian Trail. I've had so many people say that they always wanted to do that but felt that it was just too difficult. Provide step-by-step instructions or broad-brush guidance is a great way to help people. My book will help people set a lifetime goal and achieve it.

Nancy E. Randolph operates Just Write Books, a publishing business with the tag line: Maine books by Maine authors telling Maine stories. Randolph quickly developed a reputation as a publisher of quality Maine books. An active community member along with two others she founded and serves as a member of the board of Save Our Swinging Bridge.Org to ensure the maintenance of the historic Roebling designed and built bridge connecting Topsham and Brunswick. She co-chairs with Cathy Lamb the Androscoggin Brunswick-Topsham Riverwalk project--building a 2K walking/biking intown loop. To contact her directly:

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