Sunday, January 19, 2014

The 10 Basic Steps of Internet Marketing for Authors

As an author, one of your goals is to sell books, of course. The only way to sell books is to make sure that readers know your book exists. The success of this relies heavily on marketing and as with any business, an author needs to created their own marketing “toolbox” to get their message across. Here are ten things that it should include:

1. Create a media sheet. This should be a clean, concise 1-sided, single sheet of paper that includes information about the specific book and the author. Provide contact information for the author and publisher. Pictures of the book and author should be professionally done. If you have more than one book, make more than one media sheet. The exception to this would be if the books were in a series or are within the same genre.

2. Create a website. It can be basic with an “About the Author” page, book information, your bibliography and upcoming events. It is important to have this presence on the internet.

3. Create a Facebook fan page. You may already have a personal account set up on Facebook, but you need to create a fan page strictly for your author-related information and posting. That way you can separate your personal and writing posts. Facebook has a Author App that you can explore for your use.

4. Create a Google+ account. Another social media channel that is growing steadily. You need to have one if for no other reason than it connects you to Google.

5. Create a Twitter account. Connect with your readers, other authors and various writing sources with 140 characters. It’s also a good way to search for current trends in writing. Check out hashtags #amwriting and #amediting for people you may want to follow.

6. Create a LinkedIn account. In the world of business, it’s not a bad idea to have a LinkedIn account, especially if you do any technical or business writing. Even if you don’t, it’s not a bad idea to keep your presence on the internet varied.

7. Create and maintain a blog. This is a great way to share additional ideas you may have on subjects related to your book or your observations of the world. It is important to keep it relevant to your work whenever possible. Plan and schedule at least three or four posts ahead.

8. Create a Twitterfeed account. Finally tie steps 3-7 together, by setting up a Twitterfeed account. This allows you to automatically publish your blog post to Facebook, Twitter and LinkedIn once you post it on your blog.

9. Create an author page on Amazon. Since Amazon is now the largest online retailer of anything, but especially books, you want to make sure you are in control of your presence on their website as well.

10. Create a Pinterest account. Create boards that include your books, other's books and quotes that inspire you. Feel free to include more personal items as well since this allows people to connect with you aside from your books.

Check our other blog posts for more details on setting up your social media accounts.

Nancy E. Randolph operates Just Write Books, a publishing business with the tag line: Maine books by Maine authors telling Maine stories. Randolph quickly developed a reputation as a publisher of quality Maine books. An active community member along with two others she founded and serves as a member of the board of Save Our Swinging Bridge.Org to ensure the maintenance of the historic Roebling designed and built bridge connecting Topsham and Brunswick. She co-chairs with Cathy Lamb the Androscoggin Brunswick-Topsham Riverwalk project--building a 2K walking/biking intown loop. To contact her directly:


total12 said...

The exception to this would be if the books were in a series or are within the same genre.
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thomas peter said...

This should be a clean, concise 1-sided, single sheet of paper..urdu tutorials

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